Designed the branding for Mamas Boy, a fashion brand that celebrates self-expression, nostalgia, and breaking down gender norms. The concept embraces vulnerability, emotional intelligence, and sensitivity, creating a space for individuals to challenge traditional masculinity and embrace their true selves. The branding features soft pastel colors, playful typography, and bold logo elements, all designed to evoke a sense of childlike wonder and personal authenticity. From the clothing designs to labels, stickers, and typography, the identity reflects a brand that goes beyond fashion, encouraging self-love and unapologetic individuality.