FAZED
Degree Show
May 2019
Fazed was my final project, an ethical clothing brand made entirely from hemp. As an antidote to fast fashion, Fazed prioritizes sustainability and aims to raise awareness about hemp's potential in the industry, while challenging taboos surrounding cannabis clothing culture.
Fazed tracks water usage and carbon emissions, revealing the true cost of fashion. By championing the slow fashion movement, Fazed encourages consumers to challenge industry conventions and make mindful choices together. This project includes imagery shot for the brand, website and mobile design, and label design, all crafted to reflect the brand's sustainable ethos.

BACK

NEXT PROJECT