Lane 13 is a cafe/restaurant sub-brand of a bowling alley complex named bray bowl located in co. Wicklow Ireland. The brand identity was intended to feel fun and playful yet suitable for its target audiences. The name Lane 13 references the bowling alley lanes therefor I felt it was fitting to use an elongated condensed typeface. The colour palette was created to feel fun yet sophisticated and features bright inviting colours paired with an earthy green which acts to ground the tones a little. This branding was created with Bad Apple Creative.