Goal: Design email templates for INNÉ to support weekly drops, product launches, and campaigns, while driving engagement and clarity.

Approach: Created clear, performance-driven layouts with a thoughtful mix of live text and imagery, ensuring strong hierarchy, readability, and effective CTAs. Designed the templates to be easy for the team to use and adapt within a fast-paced workflow.

Outcome: Delivered user-friendly templates that balanced visual storytelling with usability, making them easy to build, edit, and send, while maintaining a light, considered aesthetic that felt like a "breath of fresh air", stayed true to the brand.

Goal:  Redesign Fuel Meals’ welcome flow as part of an ongoing rebrand, improving mobile responsiveness, engagement, and click-through performance while creating a clearer onboarding experience for new customers.
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Approach: Researched high-performing e-commerce welcome flows and mapped the customer journey to identify the most important conversion moments. Redesigned the flow with stronger messaging hierarchy, clearer CTAs, mobile-first layouts, and reusable modular sections that could be quickly adapted for future campaigns and launches. Focused on balancing promotional content with education, trust-building, and ease of use.
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Outcome: Delivered a responsive welcome flow and modular email system that improved campaign consistency, streamlined production, and supported ongoing optimisation during the Fuel Meals rebrand.

Goal: Design monthly email campaigns for On The Spot to share updates, showcase renovation work, and support a more premium brand—while driving consultation bookings and audience engagement.
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Approach: Created editorial-style layouts with clear hierarchy, infographic elements, and a balance of high-quality imagery, motion GIFs, and strategic CTAs. Tracked engagement and applied insights to continuously refine the design and improve user experience.
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Outcome: Delivered engaging, easy-to-digest campaigns that elevate the brand and support consultation conversions.

Goal: Design monthly email campaigns for Photologo to showcase its custom calligraphy signature services and drive product purchases.
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Approach: Created and refined a range of campaign layouts in Figma and Klaviyo, ensuring fully responsive designs across devices. Considered how campaigns would extend across other platforms (social, web, and ads) to maintain consistency. Focused on elegant typography, imagery, and storytelling, while developing creative concepts to highlight Photologo’s services.
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Outcome: Delivered visually striking, cohesive campaigns that strengthened brand identity, improved consistency across channels, and supported conversion-driven engagement.